Google’s new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.
- Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
- This development was announced in June as part of Google’s updated financial products and services policy.
- Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
- Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.
Read more: Google to Limit UK Financial Ads to FCA-Approved Companies