Permission.io Has Quietly Raised $50M to Make Advertising Personal and Data Private

Permission.io Has Quietly Raised $50M to Make Advertising Personal and Data Private
(Alfred Kenneally/Unsplash, modified by CoinDesk)

is a platform that pays users in tokens for engaging with, or even looking at, ads. Built on a fork of the Ethereum blockchain, the Permission platform incentivizes users to grant advertisers and other merchant participants access to their time and data in a peer-to-peer way. 

Over the past 12 months, the startup has raised $5 million through a token pre-sale, and recently closed another round of funding that put the company at through equity financing. And since the platform came out of beta a few weeks ago, it has over 450,000 users, according to the company. 

“Our model is all about advertisers being able to pay individuals directly through crypto, where advertisers’ return on their investment will go up dramatically,” said Permission CEO Charlie Silver. “Everybody’s happy and everybody wins. The user is now being compensated for what typically, today, companies like Google and Facebook are being compensated for.”

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