AI Startup Pilots Digital Masks That Counter Facial Recognition

AI Startup Pilots Digital Masks That Counter Facial Recognition

(Alethea AI)

a synthetic media company, is piloting “privacy-preserving face skins,” or digital masks that counter facial recognition algorithms and help users preserve privacy on pre-recorded videos. 

The move comes as companies such as IBM, Microsoft, and Amazon announced they would of their facial recognition technology to law enforcement agencies. 

“This is a new technique we developed inhouse that wraps a face with our AI algorithms,” said Alethea AI CEO Arif Khan. “Avatars are fun to play with and develop, but these ‘masks/skins’ are a different, more potent, animal to preserve privacy.”

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